Unmatched Expertise and Business Operations for E-commerce SaaS

Hive Hatch
3 min readSep 10, 2022
Emilio Di Marco, Founder & CEO of Aument • Hive Hatch alum since 2021

We recently sat down with Emilio Di Marco, Founder & CEO of Aument, where he shared how partnering with us for dedicated business operations support has helped transform his business and confidence as a founder.

How did you first start working with Hive Hatch?

Our relationship began after meeting Mike, their co-founder & CEO. Hive Hatch took a seat at our table as pre-seed investors and advisors. Since the beginning, they’ve been helping my co-founders and me with our people and payroll management, bookkeeping, AP/AR, accounting, forecasting, and compliance needs. They are our company’s dedicated operations team and partner with us as our COO.

They’ve taken so many distractions off my plate. Distractions I wasn’t excited to learn or manage.

How has Hive Hatch helped you be a better founder?

Working with the team at Hive Hatch feels very personal. We work 1-on1 with their qualified team members. My confidence as a CEO has increased 10-fold and I sleep better at night knowing Hive Hatch is keeping a detailed eye on how the business is operating. I’m able to deliver timely, accurate investor updates on the fly because I have the data at my fingertips.

Data that also helps me make strategic business decisions. The biggest value I see is that their team removes potential distractions from me and my co-founders. As an early-stage startup, this is crucial as the bigger picture can often get lost amid the abundance of daily tasks.

Now that Hive Hatch guides and manages all of our business operations and administrative issues, we can focus on finding market fit.

How do you collaborate with Hive Hatch?

Collaboration is actually a breeze. Their Structure Portal provides me instant access to our team from my computer or phone. I have quick access to my runway and bank balance, I can ask questions or send updates, access critical documents, and see an activity log of what’s being worked on (or completed ). They’re based in the U.S. so I don’t have to worry about any language barriers or timezone constraints.

We meet weekly, usually only a 15-minute sync where we run through the most important business updates and review urgent matters just as you would with an in-house COO. We’re in touch via Slack for specific matters too. They’re always accessible which is very comforting.

Their team removes potential distractions from me and my co-founders.

Additionally, we have a longer mid-month meeting where we review the operational budget for the next month and compare how we are doing this month over last in terms of real expenses. They also guide us in decisions based on our startup’s runway, our projected revenue, and predictable expenses.

It doesn’t stop there either. They’re guiding us quarterly and at year-end too. It’s awesome!

What has changed in Aument as a result?

Day one, they got us organized. Like most startups, we weren’t organized to scale. Our data was messy. They integrated our bank account platforms for easy startup accounting functionalities, our payroll services, and forecasting tools; building our operations foundation.

Our business is set up for growth and future investment. Now, Aument has all our information in one place, one single view.

Do you have any recommendations for someone considering working with Hive Hatch?

Today, I can’t live without Hive Hatch. They’ve taken so many distractions off my plate. Distractions I wasn’t excited to learn or manage. It’s not why I became a founder. Now I get to focus on the fun parts of being an entrepreneur!

Countless good things have come from this relationship and I couldn’t realistically replace their contributions and investor operations with administrative staff, or internal hires.

Founders should look seriously into Hive Hatch because they let you get down to building your products, talking to users, and improving your company. You and your investors will never regret partnering with Hive Hatch!

See how Hive Hatch works with founders to structure, run, manage & scale their business operations.

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Hive Hatch

We work hands-on with founders, building the business operations side of your startup so you can focus on what investors trusted you to do — build product.